WAYS TO BUILD BRAND RESILIENCE DURING COVID 19
16 April 2020 3dmWe all are rooted to the spot looking at the crisis COVID-19 has been causing to the world, we don’t have much to do but to watch what bombshell it is going to drop on the economy of the country. Beyond this, if you own a business you are surely being clouded with a lot of questions like
- When is it all going to end?
- Can my business survive after all this ends?
- Can I lower the rate of erosion of my brand value?
- Is my brand needed, when essentials take the front seat?
- Is there something our brand can do to help right now?
Firstly, the whole world is going through the same crisis, even your competitor, the more positive you stay, the smarter you strategist, the more you will stand out from the competition and make your BRAND RESILIENT
Here are the few strategies, we 3DM would like to suggest as we see it as an all hands on the deck kind of situation:
FOCUS ON THE TARGET AUDIENCE:
Yes, focusing on the right target audience in the first place can keep your brand alive. Building a targeted audience relevant to your business and educating them also by staying relevant, relevant in the sense, what they should be doing to keep themselves safe, show some benefits of staying intact with you, do some engagement activities that can free them from this quarantine boredom, but in all these your brand name should resonate. Recruit an efficient digital marketing team like us to keep your brand visibility on all digital platforms, as that is the only source you can voice out your brand and its products.
BE VISIBLE:
You are approached, when you are found. Talking straight, your business can only work when someone finds it, see some benefit, those leads used to be generated, in many ways but during this crisis or after this crisis search engines are the easiest and fastest way to get that lead generated. Keep yourself visible by increasing visibility on Google search results. So, choose SEO, SMO, and PPC.
If you are a well-versed businessman you must be aware of them but for the few new budding startups, the term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in search engines like google. SMO, on the other hand, stands for social media optimization. The purpose of SMO is to use social media to increase traffic to a website.
Pay Per Click (PPC) is that traffic coming which is not free (as the name implies you have to pay a cost per click).
MONEY SPENT ON LEADS, MAKES YOU THE LEADER IN THE COMPETITION
BUILD PIPELINES:
Try not to twist your business procedure to fit a pre-made deals pipeline format. The fact of the matter is to make your own because what you sell and how you sell it will shape your client pipeline.
Points to keep in view as you get the lead:
- Does the lead has a necessary budget?
- Are the ones you are talking to are the decision-makers?
- Can your product help them?
- By when can the buy this?
How to keep your clients hooked to your brand?
- Keep them engaged
- Get some feedback’s
- Give the best customer assistance
For those who aren’t aware of what pipeline marketing is:
Have patience, things take time to come back to normality. Give your brand some time to work at a greater pace, build a pipeline marketing strategy, for example, if you own a business, just research all the work to be done to promote your brand, then fix a time for like 4 months, work on every lead you get in month one, then for the second month, build up a new strategy that can increase the leads, at the same time work on the previous leads you got, in this way step by step reach a pipe full of leads by the end of the fourth month.
Don’t give up seeing the low sales ratio in the first month. Generally, with right strategies, a pipeline fills in 6 months
GROWTH HACKING:
Bringing awareness is a key piece of growth hacking. In any case, the fact is to get traffic and guests, transform guests into clients, and hold those clients as cheerful customers.
Depending on the strategies utilized, content promoting can be a minimal effort approach to get the word out about your item.
Common strategies include:
- Beginning a blog and making important, shareable substance
- Visitor blogging
- Making online life content
- Composing digital books and white papers
- Podcasting
- Running online courses
- Running challenges and giveaways
- Getting bloggers to survey your item
- Joining important discussions, gatherings, and reddits
- Influence advertising
- Utilizing email advertising to construct a more grounded association with clients
- Improving substance perceivability with SEO
- Getting recorded in important commercial centers and destinations.
For the growth of your brand, you need to try experimental ways, Marketing strategies are consistent in attaining results, but with growth hacking, you need to take up those risks. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business. The goal of any marketing should be long-term sustainable growth, not just a short-term gain, but if you choose to take up this risk, you can take growth hacking as an option.
CONCLUSION:
We, 3DM are a team of CREATIVE DIGITAL MARKETERS, who you can choose as a support to keep your brand reputation and brand marketing.
Choose to face the hardship that is coming rapidly, with smart moves, giving up can’t be your option. WE ARE WITH YOU.
