It is important to know what your customers are thinking of you. What are they saying about your brand is a valuable insight you need to take note of. To become a household name with a solid digital presence it is essential to listen to your customer base.

However, it is not always so black and white. Developing a bad reputation with bad reviews, negative social media mentions is not even the last thing you’d want to encounter. Such rocks along the way can be monitored by continuously tracking  your brands’ social media channels and have an eye wide open for any kind of red flags. Social listening helps you track, analyse and have a conversation with who you’re serving to. This, followed by an analysis to gain insights with opportunity of action.

The listening that matters

Social listening finds root causes behind social conversations and helps implement long-term strategy changes. This has the potential to be a major asset for growth and build a loyal customer base and we’ve got the hang of it with our innate conversations with the audiences of our 150+ brands. We listen to exactly what they need and act accordingly. Yes, they like it when you respond. Our attentive team crafts responses thoughtfully to enhance brand value, the kind that elicits brand loyalty and increases customer retention.

Specifically during the negative tide, we make sure it waves off as a phase with no lasting effects. We identify signs worth taking a note of and run with, broadening your brand reach, followed by great customer acquisition.

Social Listening undeniably is the thing to do today. It opens a world of opportunities with an understanding of what your customers want you to do and builds a base of trust and loyalty. All it takes is the right strategy and you’re already there. We love being in touch with them as much as we do with you!

Reach out for some fun conversation time.