Simple Local SEO Tips for Multiple-Location Businesses
3 October 2024 3dmRunning your business in multiple locations? New to the Local Search game?
It’s undeniable – running a business with multiple locations is like juggling & riding a cycle at the same time. Since it’s a strenuous balancing act, a safety net of local SEO is perfect. But India’s digital landscape is changing, and it’s changing fast. Let’s cut to the chase.
Solidify your Turf
Google My Business (GMB) is your everything. It’s what the world sees and interacts with almost always at first search. 82% of smartphone users search on Google to find local information. That’s exactly why you want to have all your details meticulously filled out in your GMB account.
You want to have a separate GMB profile setup for all your stores. It needs to be meticulously designed – fill out all the details leaving none – name, phone number, services offered, high quality images etc. Make sure to be consistent by using the same name, phone number & other mandates the same across all GMB stores, just like how you would your passport and Aadhar card. Any discrepancies can confuse Google & customers.
And definitely make sure your customers are leaving reviews, coz Google loves em.
“Send Your Location”
Use the location page of your website to your advantage. Talk about your location in your website’s location page. Minimally sprinkling certain specific relevant keywords around your page will help Google rank you better. The location page is more about functionality than keyword stuffing. People come here to find your store, so make sure your links work fine and route to the exact location of your store. Also, make sure that the pictures you use in the GMB profile cover multiple angles so that it’s easy for people to find your store. Small things like this go a long way in the customer’s experience when locating your store.
Take it a step further with Hyperlocal SEO
Let’s take Hyderabad as an example for this one. The city can be divided into neighborhoods, which can be further detailed by streets and landmarks. By integrating this hyperlocal information into your landing page—such as specifying neighborhoods, key intersections, and notable landmarks—you create a more targeted and relevant page. This approach strengthens your hyperlocal SEO, making your content more visible and valuable to users searching for localized information.
Build Local Links & Credibility
If the internet had a currency of its own, it would be Links. Search Engine Ranking of your page is substantially based on the number of high quality backlinks you have. Think of it like this: your credibility as a business owner increases when there’s enough proof of your collaborations with other business entities. This is part of online reputation. Responding to reviews also qualifies as online reputation management and is a great way to show your customers that you care about their experience.
Measure & Adapt
SEO is an ongoing process, not a one-time thing. It involves research and consistent tweaking for better results. SEO Trends and algorithms change almost every day, making it one of the most dynamic spheres of digital marketing. To make better results, you want to make sure that data is being properly measured and monitored. Use analytical tools to identify what’s working and what’s not (A/B Testing). Shift your objective from “reach customers” to “create loyal customers” and you’ll be well on your way to dominating local search results.
Stay updated with the latest SEO best practices and algorithm changes to maintain a competitive edge. Adapting to evolving search engine landscapes is essential for long-term success. Here’s what’s trending:
- Video SEO: Optimize your video content for local search by incorporating relevant keywords, descriptions, and transcripts.
- Voice Search Optimization: Optimize your content for voice search queries by using natural language and conversational keywords.
- Artificial Intelligence (AI): Explore AI-powered tools for keyword research, content optimization, and competitor analysis.
By diligently implementing these strategies, businesses with multiple locations can improve their local search visibility, attract more customers, and drive growth.
Note: Consider adding relevant statistics and data to further enhance the content’s credibility and impact.
