5 Reasons Why You Must Focus on Long-Tail Keywords for SEO
29 July 2020 3dmHere are the Top 5 Reasons Why You Must Focus on Long-Tail Keywords for SEO. this article will help you how to select the Long-Tail Keywords and How to Focus Long-Tail Keywords for SEO.
Focusing on Long-Tail keywords is a best SEO Technique. Long-Tail Keywords are common searched keywords and these are the less search traffic, but you will get high conversion rate.
Over 1.9 Billion Search Keywords in Ahrefs database and found that 92.42% of them get ten searches per month or fewer.
From conventional marketing trends, the marketing industry reached a digital era called digital marketing. These trends keep altering, but the current focus of the era is all about Google trends and ranking, SEO optimization, and marketing.
Now for a complete newbie SEO is the search engine optimization, as the name indicates “it is optimizing the searching trends and patterns of the customers and making your brand visible on the various search engines, like Google, Firefox, Internet Explorer, Yahoo, Bing, etc.
Social media platforms like Facebook, Twitter, Instagram are not excluded. Mainly Google is the most trusted and most used of all.”
Now the topic is keywords for your brand. Every brand has related keywords, which when used correctly makes you more visible and improves your google ranking. For a better understanding, the keyword is that searching term people generally relate to, they are of two types.
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- Short-tail Keywords
- Long-tail Keywords
What are the Long-Tail Keywords?
Out of which long-tail keywords always win the race.
Then the question arises why? Before we get to know why they win, let us understand what they are. Basically, keywords are those common words one uses while they search on search engines.
Like if you think of getting your brand online, you will search for a Digital Marketing Agency which will be a short keyword called 3 tailed keyword but your search pattern definitely goes to Best Digital Marketing Agency in Hyderabad which is a 5- tailed long keyword (as prepositions don’t count in)
Here are a few reasons why a brand should choose long-tail keywords
1. How people search on the internet
The searching pattern of the people differs mostly but they always choose to be specific in their needs. Like if someone is searching for a college in their vicinity. They have their searching patterns.
For example, they can search Engineering colleges near me, they can be branch-specific like CSE engineering colleges near me. But mostly human psychology goes to words like ‘top’, ‘best’, etc. So, searching patterns can be the ‘Best engineering colleges near me’ which is a long term keyword more used than the short term keyword ‘engineering college’ Hence, catching and optimizing these long term keywords play a vital role in marketing your brand and make it reach to a great number at a greater pace.
2. Best Conversion with Long-Tail Keywords
As discussed earlier, human psychology always tends to words like ‘best’ optimizing this in your brand information brings in great traffic and thereby great leads. The percentage of conversations from long-tail keywords is always high.
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3. Long-tail keywords help your keyword rankings
Google is a place where everyone tries their best to get a rank on the first page. For those who aren’t aware of Google rankings, there is a lot more than the first page of Google which we generally don’t even care about. That first page of Google is your ultimate goal to win the brand competition, in which long term keywords are one of the precious deciding factors.
4. Long-tail keywords help for Blogs
Visibility of your blogs is what makes you succeed, using focus keywords, taglines, to be effective, long-tail keywords need to be used in the correct context within the URL, title tag, and body text. When people usually search for a particular need, and your blog has that need in the form of an optimized long-tail keyword. Analyzing and implementing that searching pattern of long-tail keywords is the key.
5. Tons of search traffic from long-tail keywords
Longer the keyword lesser the competition because people will go specific in their requirements. Search traffic is the number of people visiting your brand’s website, and optimization of correct long tail keywords brings in tons of traffic to your pipeline, you can apply various strategies to convert them into the leads.
Choose the best digital marketing agency that can lead your brand overall, i.e. digitally with wise SEO strategies, that make your brand rank up in the google rankings.
