Let's Bust The SEO Myths16 October 2018 Dhruthi Ponugupati
SEO – Search Engine Optimization – A key aspect of digital and social media marketing.
For the last few years as we kept weaving through the web of digital marketing, learning, rediscovering and making breakthroughs, and with a few falls here and there, we heard a lot about SEO and search engine optimization tips. The speculations never decreased contrary to our belief, but kept growing exponentially.
As people became more tech-savvy and independent in making their online presence known, they’ve started learning the ropes of how digital marketing works. It’s rather safe to say that nobody is a fool now a days. But while the foolishness reduced, it also increased in terms of believing false and fake facts (if you can consider that even as a term).
Our SEO team has decided to shine some light on what it is and more importantly, what it isn’t.
Hence here are a few SEO myths that we will be busting for you.
1. The Myth: More links means More Traffic
The Bust: Have you ever encountered a web page or a blog or a social mention where no matter where you place the cursor, it takes you to a new page through hyperlinks? This is not only disturbing but also very irritating. The false belief that many have is that through these excessive hyper linking, they can drive a lot of traffic. However, the truth remains the same that it’s of help to none.
2. The Myth: Guest blogging is dead
The Bust: Guest blogging has always been a good way to put yourself out there and let everyone know of your presence. However, many nowadays consider it dead and ineffective. There could be two reasons to this myth;
a. Many blogs have a restriction on posting links in the response section. Hence it seems like a ‘door closed’.
b. Irrelevant guest blogging never works. Many SEO marketers try guest blogging without a thought to relevance, content and category by just following blind guest blogging tips. Hence, it never generates the desired results.
Guest blogging is definitely a wonderful way of digital marketing if done right with proper strategy and analysis. For more guest blogging tips stay tuned.
3. The Myth: SEO is dead
The bust: Many also believe that SEO is dead and whoever promises to make you a top-ranked blog or share the search engine optimization tips are lying outright. The fact stays the same.
The competition is getting heavy by every passing day in the growing market and algorithms change every day. Hence, if your SEO helps you rank one among the top search results on day one and then bringing you down to top ten by the end of the week, then it’s no one’s fault. It also doesn’t imply that SEO is dead.
4. The Myth: SEO is one time work
The Bust: The above myth brings us to discuss another myth that says SEO is a one-time work. Hence a lot of them just go through the search engine optimization tips and expect it to complete the job. If you want to be ranked well throughout, then you need to make an effort continuously by changing and adapting to the ongoing trends of digital marketing.
5. The Myth: Keyword research is not mandatory
The bust: One fact that we all can agree upon is that, though there is a lot of knowledge available, there are also many amateurs working on SEO. And believing that Keyword research is not mandatory is a perfect example to amateur work.
SEO works on keywords and a research on keywords will help you plan for a strategic approach towards campaigns.
6. The Myth: High paid ranking is equal to high organic rankings
The bust: Many believe that the highest paid ranking amounts to organic traffic and leads. For the same reason, many spend heavy amounts on paid rankings. However, that’s not true. Google often encourages hard-working SEO rather than manipulative SEO. You need to understand SEO, work on strategy, and analyze the algorithms to bring forth organic rankings.
7. The Myth: Meta Tags are useless
The bust: This is another popular misconception that many have. Meta tags help Google to understand what the blog is about. Unless Google understands your product, it cannot help you in SEO rankings. Hence, Meta tags are very important.
8. The Myth: Social signals have no effect on SEO
The bust: Traffic to the website is generated from social platforms too. If you generate interesting authentic content across social media platforms, which is bringing traffic to the website or boosting the Google search results, then it will have a positive impact on SEO.
9. The Myth: Keyword optimization for anchor text is not important
The bust: Have you ever observed that some contenthave hyperlinks at the most bizarre parts of the sentence? Not just that, the links will later take you to a completely irrelevant page from what the text says. This happens due to the lack of keyword optimization for the anchor text.
Anchor text is the content that is hyperlinked. It has to be a keyword of a particular site that’s being marketed. That way, the traffic that is being redirected to the page will increase.
10. The Myth: Page speed and bounce rate Google analytics doesn’t affect ranking
The bust: When you click on a link and get redirected to a website, the click gets counted. However, if the speed of the page is very low, then automatically you will exit the page without even reading the content. This amounts to average website bounce rate. This implies that the bounce rate Google analytics is high, because the page speed is low. Though the traffic rate looks higher, it cannot be considered due to theaverage website bounce rate and low page
speed. This affects your Google ranking. So, don’t be under the misconception that page speed and bounce rate Google analytics doesn’t affect your Google ranking.
The top 10 myths that are so blindly trusted across the world of SEO are now busted. Be it SEO or social media marketing, it has to be strategically planned and executed after thorough understanding. If you are looking for authentic SEO services, do drop us a message.