Attention Spans – Sinking or Evolving20 September 2018 Dhruthi Ponugupati
“Average human attention span is shorter than that of a gold fish”, said science. But that is purely a ‘glass half empty’ statement. If you look at the bright side, the millennia has evolved in such a way that there is now a requirement for better, logical and more creative content that captures your attention right.
However, we digital marketing agencies found this very threatening. If our audience aren’t paying attention to what we have to say, then how do we sell? So, before reaching the point of sale, we decided to take a step back and look at few facts.
As one of the best digital marketing agency in Hyderabad, our first question was, if the attention span is low, then why?
Multitasking has become a must for many:
The world has become so competitive that multitasking is a must for many. Hence, the attention is already divided among various tasks at hand that certain aspects sometimes receive very little attention.
Basically, they don’t have time to pay attention to anything and everything.
Too much information:
The social media is now full of content and most of the times, it’s the same content paraphrased. By looking at too much information, slowly the ‘interest’ aspect is lowering.
Millennia is selective and observant:
Gone are the days where you post something and you get lot of views. The audience are now selective and observant. They can see the flaw, find holes in the plot and look for lack of logic, if any. It’s not easy anymore to please an audience.
Hence, keeping the current scenario in mind, it’s safe to say that Digital marketing has taken a higher step at standard, competition and challenge.
What are the best ways to capture attention?
As organic, unique and authentic the content is, the viewers are more compelled to stay hooked. At the same time, the content also needs to have that ‘interesting’ factor which can keep the audience engaged.
“You read you forget, you see you remember” – Visuals have that power to mark a place in brain and heart. Creative visuals have always proved to be a good way of capturing attention.
Animations work too:
Another new trend that is working well and showing results are the animations. They are a good medium to portray emotions and get the point across.
Can we keep them hooked forever?
Once we figured out the reason and ways to combat it, the next question was whether or not we can keep them on our page for longer period of time. it’s no secret that digital marketing trends keep getting upgraded very quick. A strategy or idea that is showing great results today might not work a while later. The concept of ‘Survival of the fittest’ applies here. The only way you can keep your audience hooked forever is to adapt and evolve with the changing times.
It’s a challenge to bring in engaging content that can capture the attention of an audience. But if you can generate such content, concept and visuals, then digital marketing is it for you.
Taking up this challenge as a motto, many best digital marketing agency in Hyderabad have made it a point to blend with the trend and yield best results of audience engagement.